Ready-to-Serve Cocktails: The Future of By-the-Glass Service

In the world of bars and restaurants, every second counts. Between the pressure of service, customer expectations, and profitability issues, manual cocktail preparation can quickly become a bottleneck. However, a solution exists that is simple, effective, and aligned with contemporary ecological values: ready-to-serve cocktails in BIB (Bag-in-Box) or on tap.

Among the brands innovating in this field, On Tap Cocktails offers a range of ready-to-use cocktails packaged in smart containers, designed to simplify the lives of professionals and individuals alike. But beyond practicality, this new format represents a true revolution in the way we think about cocktails.

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On Tap Cocktails: the French innovation of ready-to-serve cocktails

Founded in June 2023, On Tap Cocktails is a French company based in Damazan, Nouvelle-Aquitaine. It specializes in the production of ready-to-serve cocktails, packaged in kegs or BIB (Bag-in-Box), primarily for professionals in the hospitality (Cafés, Hotels, Restaurants) and event sectors.

On Tap Cocktails' mission is to revolutionize the cocktail industry by offering a fast solution without compromising quality. The company prides itself on maintaining high standards of quality, speed, expertise, and innovation.

In 2024, On Tap Cocktails produced 18,000 liters of cocktails, or approximately 150,000 glasses served, saving the equivalent of 8 tons of glass bottles and 900 kg of plastic bottles.

Preparing a cocktail by hand is an art in itself. But when it comes to serving 150 people in an hour, the mixologist's gesture, however precise, becomes a limiting factor. This is where cocktails in BIB or on tap come in. Designed to meet the realities of the field, these formats allow for smooth, fast, and error-free service. The cocktail is always ready, always good, always consistent. And this consistency doesn't mean cheap standardization. Specialized brands work with recipes made from premium ingredients: natural fruit juices, quality alcohols, artisanal syrups, etc.

Each cocktail is carefully crafted, gently pasteurized to ensure stability, without the use of chemical preservatives. The result? A balanced drink, faithful to the spirit of the original cocktail. But efficiency isn't everything. Ready-to-serve cocktails are so popular because they provide a clear answer to an increasingly central problem:

the ecological impact.

Each 10-liter BIB replaces up to 14 70cl bottles. Less glass, less plastic, less waste. All with recyclable packaging, obvious space savings, and significantly streamlined logistics. Professionals avoid trips to the warehouse, the risk of breakage, and complex storage. Individuals can offer several cocktails to their guests without filling their cellar with half-open bottles. And since everything is contained in the same packaging, waste is virtually zero. The BIB's vacuum system allows you to serve every last drop, without oxidation or loss of flavor. A real plus, both for the environment and the wallet.

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    BIB cocktails also offer a newfound freedom. No more need to memorize recipes, juggle bottles, or spend weeks training your staff. In just a few minutes, you're ready to serve Mojitos, Spritzes, Piña Coladas, Porn Star Martinis, or Cosmopolitans on the run—and always with the same high quality.

    For high-volume bars, hotels, caterers, and private events, it's a truly high-performance solution. But this accessibility also appeals to individuals: a birthday party, a barbecue with friends, an evening with neighbors... No need to play apprentice bartender. Just pour a drink.

    A cost-effective, fast and waste-free solution

    One of the most tangible benefits for establishments is time savings . Whereas a cocktail can take between 2 and 5 minutes to make manually - depending on its complexity, the pace of service or the experience of the bartender - a BIB cocktail can be served in a few seconds . This saving is decisive during peak hours, at events or during tight service. This helps to relieve congestion at the bar , increase the number of orders served per hour , and therefore directly improve hourly turnover.

    On the management side, the solution also allows for better cost control . The dosage is perfectly calibrated, no more accidental overdoses, waste linked to recipe errors, or even loss of raw materials due to a poorly recorked bottle. In the kitchen or at the bar, these small deviations of a few milliliters always end up weighing heavily. Here, each glass is optimized , each liter is valued.

    The result: less loss , less waste , more margin . And better inventory predictability, because a BIB lets you know exactly how many cocktails you can release. No surprises, no shortages. Just fluidity.

    Behind this new format, there's above all a philosophy. That of a redesigned service, centered on experience and fluidity. That of more responsible consumption, more respectful of the environment. And that of a return to the essentials: taste, pleasure, and sharing.

    Brands like On Tap Cocktails, féfé, and Tap & Taste in France are developing a variety of recipes, often available in both alcoholic and non-alcoholic versions, to meet the public's changing expectations. They allow professionals to expand their menus without overburdening their organization. And customers can enjoy a consistent, enjoyable, and uncompromising cocktail experience.

    What's impressive is its ease of use. The BIB fits into a cocktail dispenser, a pourer, or can be served manually. For frothy cocktails like the Espresso Martini or the Piña Colada, a simple shake with an ice cube is enough to restore the texture. Once opened, the BIB can easily be stored for up to two months in the refrigerator, making it a tool that's as practical as it is effective.

    And beyond the practical aspect, there's the image. Today, consumers are paying attention to what they drink, of course, but also to how they drink it. A bar that offers BIB cocktails sends a strong message: that of a modern, responsible company that innovates without betraying its values.

    Ready-to-serve BIB cocktails aren't a fad. They're the answer to a shift in the market, attitudes, and expectations. A well-thought-out, well-executed product that ticks all the boxes: taste, speed, environmental impact, and accessibility.

    In a world where customer experience, profitability and responsibility are at the heart of priorities, this new way of serving cocktails is gradually becoming the obvious choice.

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